Rwanda to attract 1.36 million tourists by 2024
A rebound driven by animal reserves and international events
In 2024, Rwanda welcomed 1.36 million visitors, driven by two main drivers: a 27% increase in visits to wildlife reserves, particularly for gorilla watching, and the organization of 115 international events (conferences, trade fairs, exhibitions), which brought together more than 52,000 participants, according to the Rwanda Development Board.
Solid economic benefits
Revenues generated by tourism reached 647 million USD in 2024, including 84.8 million USD from international events. Although this figure remains below the record of 1.6 million tourists in 2019, it marks a strong post-pandemic recovery.
Ambitious targets for 2025
For the year 2025, Rwanda is aiming for 700 million USD in tourism revenues, with a particular focus on key events such as the 20th edition of Kwita Izina, the gorilla naming ceremony, and the UCI World Road Cycling Championships.
A diversification strategy for 2030
As part of its strategic vision for 2030, the government is aiming to diversify its tourism offering to include business tourism, safaris, birdwatching and hiking. The aim is to achieve over one billion USD in tourism revenues by 2028-2029.
Conclusion
Rwanda confirms its position as one of Africa’s up-and-coming tourist destinations, combining nature, major events and strategic diversification. This dynamic should enable the sector to exceed pre-crisis levels and play a key role in the country’s economic growth.
