Interview with Danièle AWAKA, General Manager of Nestlé Gabon, on 50 years of commitment and impact
Celebrating 50 years of Nestlé in Gabon
Ecomnews Afrique: What does the celebration of 50 years of activity in Gabon represent for Nestlé?
“Celebrating 50 years in Gabon is a milestone for Nestlé. It symbolises half a century of commitment to providing quality, affordable and accessible products, while contributing to the well-being of our consumers. This anniversary is not only an opportunity to look back on our achievements, but also to sincerely thank our consumers, customers, employees and partners for their support. We also acknowledge the support of the government, which has played a vital role in our success in Gabon. Their loyalty and collaboration have been the driving forces behind our success.”
Evolution of Nestlé Gabon over the decades
Ecomnews Afrique: How has Nestlé Gabon evolved over the past 50 years?
“In fifty years, Nestlé Gabon has evolved from a small operation to a major player in the agri-food sector, with 7 flagship brands such as NIDO®, NESCAFÉ®, CERELAC® and MAGGI®. We have been able to adapt to the needs of our consumers, introducing innovative products while maintaining high standards of quality and safety. This evolution demonstrates our constant commitment to excellence and our ability to remain relevant in a changing market.”
Key achievements of Nestlé Gabon
Ecomnews Afrique: Can you tell us about the major achievements of Nestlé Gabon over the last 50 years?
“Of course! Among our main achievements, we have introduced products enriched with essential micronutrients to combat nutritional deficiencies, particularly iron. We have also implemented initiatives to make our packaging recyclable and strengthen our sustainable impact. In the long term, we aim to collaborate with local actors for the development of transformation systems. Our community actions, particularly in nutritional education, have reached thousands of people, and we have trained hundreds of health professionals. Our MYOWBU program, which supports young entrepreneurs, also generates indirect jobs. Each of these steps illustrates our desire to have a positive and sustainable impact in Gabon.”
Events planned for the 50th anniversary of Nestlé Gabon
Ecomnews Afrique: What events are planned to mark this anniversary in September 2024?
“We have a series of events planned throughout September 2024. These include community outreach, employee recognition events, and special promotions for our consumers. The theme of this celebration, “Nestlé Does Good,” reflects our commitment to continue improving the quality of life for all. We want these events to be memorable and to demonstrate our gratitude to everyone who has contributed to our success.”
Message from Danièle AWAKA to consumers and partners
Ecomnews Afrique: What message would you like to convey to your consumers and partners on the occasion of this 50th anniversary?
“I would like to extend a huge THANK YOU to our consumers and partners. Their loyalty and support are the pillars of our success. As we celebrate 50 years of commitment to offering high-quality products, we remain firmly committed to our mission. We believe in the power of good food to improve the quality of life for all, today and for future generations. We look forward to continuing this partnership and continuing to be a force for good in Gabon.”
